Wednesday, 24 September 2014
Sunday, 21 September 2014
Purpose of a music promo video
Music videos are used to promote the artist and their music single and album. Music videos enable companies to make money and increase their sales; as they persuade the audience to purchase their music. This raises the audience awareness or profile of the artist/group.
Synergy
However, music videos are just a small part of the multimedia campaign.
Radio, Print Media, New Media, Film and TV are also used.
One of the most popular forms of synergy with music videos are films.
There are many types of synergy that can be made with music videos. For example there is product placement music video synergy. This can be clearly seen in Miley Cyrus' video where she promotes a Beats Pill.
Another interesting example involves Aziatix and their synergy for the Toyato Corolla (car). This music video not only promotes the car and gives it a cool image but also promotes the group.
Bryan Adams (Everything I do) I do it for you
For film - Robin Hood:Prince of Thieves.
The film went on to becoming the second highest grossing film of its release year. The song spent sixteen weeks at number one on the UK singles chart and was also an enormous chart success becoming one of the best selling singles of all time.
Wet Wet Wet - Love is all around
Four Weddings and A Funeral
It was a huge international success and spent fifteen weeks atop the British charts. The song increased the film's popularity and revenue.
The music video features white screens on which clips from the singers and film alternate.
Elton John - Can you feel the love tonight
Soundtrack for The Lion King
Gained popularity for the artist and the film, proven by the numerous awards won including Golden Globe, Academy Award, Grammy awards.
Whitney Houston - I will always love you
The BodyGuard
The song charted in numerous countries for several weeks and even took the record from Bryan Adam's Everything I do, I do it for you.
Eminem - Lose yourself
8Mile
First rap song to win Academy Award for best original song
International example:
Another example of synergy with music videos are Korean Dramas.
OSTs are used as the drama soundtrack and promote both the artist and drama.
This music video for the song "stand up" features clips of the drama "To The Beautiful You"as well as the artist J-Min performing the song.
Synergy
However, music videos are just a small part of the multimedia campaign.
Radio, Print Media, New Media, Film and TV are also used.
One of the most popular forms of synergy with music videos are films.
There are many types of synergy that can be made with music videos. For example there is product placement music video synergy. This can be clearly seen in Miley Cyrus' video where she promotes a Beats Pill.
Another interesting example involves Aziatix and their synergy for the Toyato Corolla (car). This music video not only promotes the car and gives it a cool image but also promotes the group.
Bryan Adams (Everything I do) I do it for you
For film - Robin Hood:Prince of Thieves.
The film went on to becoming the second highest grossing film of its release year. The song spent sixteen weeks at number one on the UK singles chart and was also an enormous chart success becoming one of the best selling singles of all time.
Wet Wet Wet - Love is all around
Four Weddings and A Funeral
It was a huge international success and spent fifteen weeks atop the British charts. The song increased the film's popularity and revenue.
The music video features white screens on which clips from the singers and film alternate.
Elton John - Can you feel the love tonight
Soundtrack for The Lion King
Gained popularity for the artist and the film, proven by the numerous awards won including Golden Globe, Academy Award, Grammy awards.
Whitney Houston - I will always love you
The BodyGuard
The song charted in numerous countries for several weeks and even took the record from Bryan Adam's Everything I do, I do it for you.
Eminem - Lose yourself
8Mile
First rap song to win Academy Award for best original song
International example:
Another example of synergy with music videos are Korean Dramas.
OSTs are used as the drama soundtrack and promote both the artist and drama.
This music video for the song "stand up" features clips of the drama "To The Beautiful You"as well as the artist J-Min performing the song.
Monday, 15 September 2014
Foo Fighters - The Pretender
The task and what was learnt
The task was to analyse the first 40 seconds of the Foo Fighters' music video for their song 'The Pretender' and story board each shot change to form an animatic.
This enabled me to see all the different shot types and editing that goes into a music video.
As the video continued it became increasingly difficult to storyboard as the speed of editing increased in pace. The alternating of shot types made the video visually captivating and kept the audience's attention.
The first 40 seconds of the video alone contained a vast amount of angles and shots, such as wide shots and close ups.
Once the first 40 seconds were drawn onto the storyboard they were then transferred onto the computer in order to create an animatic. Along with the animatic, the music video plays just to emphasise the precise and quick editing displayed in the music video.
From completing this task I have learned that a combination of various shot types and angles will increase a music video's quality. Alongside the right style and speed of editing, even simple shot types can make a music video visually appealing.
Thriller vs Music Videos
Editing a music differs from a music video. Unless there is an action or dialogue scene, the speed of editing in a thriller can be slightly long, however in a music video the shot is changed quite frequently.Although, it is important to have a sharp eye when editing a thriller, for a music video the editing must be even more precise as the shots need to match the music.
The task was to analyse the first 40 seconds of the Foo Fighters' music video for their song 'The Pretender' and story board each shot change to form an animatic.
This enabled me to see all the different shot types and editing that goes into a music video.
As the video continued it became increasingly difficult to storyboard as the speed of editing increased in pace. The alternating of shot types made the video visually captivating and kept the audience's attention.
The first 40 seconds of the video alone contained a vast amount of angles and shots, such as wide shots and close ups.
Once the first 40 seconds were drawn onto the storyboard they were then transferred onto the computer in order to create an animatic. Along with the animatic, the music video plays just to emphasise the precise and quick editing displayed in the music video.
From completing this task I have learned that a combination of various shot types and angles will increase a music video's quality. Alongside the right style and speed of editing, even simple shot types can make a music video visually appealing.
Thriller vs Music Videos
Editing a music differs from a music video. Unless there is an action or dialogue scene, the speed of editing in a thriller can be slightly long, however in a music video the shot is changed quite frequently.Although, it is important to have a sharp eye when editing a thriller, for a music video the editing must be even more precise as the shots need to match the music.
Sunday, 14 September 2014
Friday, 12 September 2014
Types of Music
Artists can be divided into two clear categories
Organic
One Direction
Organic
Music that has already established its desired genre; for example the Beatles.
The Beatles formed the group themselves, wrote and composed their own music and played their own instruments. These artists can then use a label to promote that music usually to a niche market but can also be marketed to the mass.
Dora Martin
The Beatles formed the group themselves, wrote and composed their own music and played their own instruments. These artists can then use a label to promote that music usually to a niche market but can also be marketed to the mass.
Dora Martin
A smaller example of an organic artist is the British duo Dora Martin. This group was not put together by a label but by their friendship and involvement in music. Dora Martin is an independent act that write their own music, create and decide on their own cocepts and produce their own videos.
http://www.dora-martin.com/
Synthetic
Music that is purposely created; in most cases in order to make money.
The monkees are a good example of a group that was manufactured to exploit the gap in the American music industry.The Monkees were not only put together but at the start of their career they did not write their own songs or even play their own instruments. Through their weekly TV program they were able to capture the hearts of fans, as well as promote their music. This helped their music to go straight to the top of the charts upon its release.
The monkees are a good example of a group that was manufactured to exploit the gap in the American music industry.The Monkees were not only put together but at the start of their career they did not write their own songs or even play their own instruments. Through their weekly TV program they were able to capture the hearts of fans, as well as promote their music. This helped their music to go straight to the top of the charts upon its release.
One Direction
One Direction is a modern developed artist who were put together to make money. Although they individually auditioned for the X-factor, they were put in a group and managed to earn commercial success with the general public. This synthetic group has sold millions of albums and singles. One direction did not have any creative input, such as song writing or instrument playing, at the start of their careers but followed the concepts that their record level gave them.
Friday, 5 September 2014
Music Labels
Major music labels are multinational corporations.
Such companies include Universal, Sony Warner Brothers and EMI
These companies receive financial backing from conglomerates with stakes in other industries such as film, TV and electronics. These labels often include globally known artists; such as Beyoncé.
Major Independent Labels
Labels such as Columbia, Island, Syco, RCA and Virgin are a series of smaller subsidiary companies owned or licensed by major labels. These labels are established to appeal to different audiences in various genres.
Syco contains several British artists such as Ella Henderson and Olly Murs.
Whereas Columbia Records includes artists such as Adele and John Legend.
Independent Labels
Independent labels receive little or no financial backing from other labels and companies. These labels usually only cater to a small number of acts within special niches in the industry. Many labels begin independently, then are bought by a major label and become major independent labels.
Behind the Label: Domino Records (YOUTUBE LINK)
Tuesday, 17 June 2014
An interesting Music Video
Popular R&B singer,songwriter Usher
His music video for his song Good Kisser has over 18 million views.
This music video uses a lot of key conventions of a music video.
This includes lip syncing as Usher sings along on time to the lyrics. Also, the pace of editing matches the song as we see it quickly jump cut to another shot in time with the beat.
The mise-en-scene in the video is minimal. As Usher emerges in the beginning there is just a square white light to put the focus on him and highlight his dancing.
The lighting is dark and smoky and the model's faces are lit to give off a sultry atmosphere.
This matches the dark clothing that Usher wears in the video.
Jewellery and dramatic make-up,particularly lipstick, is also create the atmosphere of the video.
As well as that there are various shot types that can be seen in the video including wide, close up, extreme close up and more.
Another commonly seen aspect of music videos that is included is dancing. Usher and his dancers follow a fun choreography.
Numerous props are used in this music video including drums, which Usher plays. Also, there are diamonds, red cups, speakers and glitter.
This music video compliments the simplicity of the song and adds to the fun mood that it creates.
His music video for his song Good Kisser has over 18 million views.
This music video uses a lot of key conventions of a music video.
This includes lip syncing as Usher sings along on time to the lyrics. Also, the pace of editing matches the song as we see it quickly jump cut to another shot in time with the beat.
The mise-en-scene in the video is minimal. As Usher emerges in the beginning there is just a square white light to put the focus on him and highlight his dancing.
The lighting is dark and smoky and the model's faces are lit to give off a sultry atmosphere.
This matches the dark clothing that Usher wears in the video.
Jewellery and dramatic make-up,particularly lipstick, is also create the atmosphere of the video.
As well as that there are various shot types that can be seen in the video including wide, close up, extreme close up and more.
Another commonly seen aspect of music videos that is included is dancing. Usher and his dancers follow a fun choreography.
Numerous props are used in this music video including drums, which Usher plays. Also, there are diamonds, red cups, speakers and glitter.
This music video compliments the simplicity of the song and adds to the fun mood that it creates.
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