Music Video Feedback

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Poster Feedback

http://padlet.com/laurenequashie/6nazxzl93qwn
(Link to page ^ )

Created with Padlet

Narrative

Narrative is the way the story is organised.

Elements of narrative 

Time - Is it shown in chronological order and real time?

For our thriller, the time was in chronological oder but time slightly jumps forward; as we watch the female go through processes of cooking.

For our music video the time spans over the space of two days.

Closure - Solving the enigma
Enigma - The msyteries/problems
In our thriller there are several enigmas including:
What was in the bag?, Are they partners?, Whose finger is that? Did they kill someone?, Are they evil?

Like classical hollywood narratives our thriller was set in linear as it went from beginning to end

Theories of Narrative

Tzvetan Todorov's theory 

Using our music video plot:

Equilibrium - The main character in the audition room

Disruption: The fact that no one comes to his audition

Next: Decides to take his own initiative and produces his own band

Restored order: Becomes a successful artist
New Equilibrium: He is now a famous star

Vladimir Propp - identifies 8 character types

1. Protagonist (the hero)                      
2. Antagonist (the villain)                 
3. Provider (the donor)                     
4. The helper                                      
5. The father                                      
6. The dispatcher                                
7. The princess                                   
8. The false hero                               

Roland Barthes

Barthes proposed that there a text had a wide range of potential meanings and and can change depending on the viewpoint it is seen through. 

Texts that can be read in numerous ways are called polysemic texts, as it open to different interpretations. For example, some praise the film Scarface for being a rags to riches story whereas others choose to see it as a glorification of violence. 

Barthes said that texts can either be open or closed.

An open text has numerous threads to pull, meaning it has multiple interpretations. A great example of this would be the film Inception as it leaves the viewer uncertain of whether the character is dreaming or dead. 

A closed text has only one obviouis thread to grasp. This means the film ends neatly and every enigma is resolved. Most films choose to use this. 

T

The music video for Eminem's Stan can be applied to all of the theories.

For Todrov's theory we can see that the disruption begins as his letter does not get replied to and Stan becomes irrational.

In relation for Propp's theory we can see that Stan could be considered the protagonist or the villain, and Stan's girlfriend would be the princess. Eminem would be the hero to Stan in the beginning but would turn to the villain to him at the end. 

In relation to Barthe's theory we can see that the music video would be considered a closed text as none of the audience's questions are answered such as the obvious 'why is he obsessed with Eminem?'

Digipaks

A digipak is a book-style type of CD packaging with one or more plastic trays capable of holding a CD attached to the inside. 
Digipaks are visually appealing and allow the artist to creatively convey the artist's song and image. 

What is included in a Digipak?

• Photographs - usually of the artist, however creative images that reflect the artist, and or the music's message can be used. 

• A track list - often including writing credits

• One box with a disk impression, in which the disk will be placed in front of 

• Information about the music label, musicians, a message from the artist, copyright and year of release

• Barcode and QR and a logo for the record company

Examples of Digipaks 

Rough cut Feedback

Created with Padlet

Emil Nava

Alex Southam

Michael Jackson

Album art exercise

I completed an exercise to practise making a digipak front cover and this (above) was the final result.
Firstly, by completely random means, I found a name, album title and image for the front cover. Then I proceeded to photoshop to put them all together using layers. I chose fonts that would stand out and relate to the theme that was created. Then I manipulated the image by changing the levels and the hue and saturation. This created a mystical effect and gave the image a brighter ambience.

This is the image before my editing. 

Sexism in Music Videos

Change of Plan!

The first candidate to star in our music video did not work due to several reasons such as

• Scheduling Issues
• Not learning the lyrics/being prepared 

Here is a video of some of the footage that was shot

Audience Research Survey

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A model of the Media

Audience Research

Jamie Thraves

Katy Perry

Star Theory

Creating a brand

Blog 6 - Key Features

Relation of Visuals to Song

Illustrative

These music videos use a plot or a series of images that relate to the lyrics of the song This is shown throughout Karmin's video for 'Acapella'. Several examples include 

"...all that I got was bread"                                    "..if the magic ain't right"   

                                                 "Use to be a baby"

Amplification 

Beyonce's music video for 'If I were a boy' is a great demonstration of this. In this video we see Beyonce use a creative performance take on the meaning of her song as she transforms into a male character. 

Disjunctive  

These music videos ignore the meaning of the lyrics; clearly demonstrated by Paramore's 'Still Into You'. Despite the lyrics relating to being in a relationship that still feels like puppy love the video contains strange scenes such as being in a room filled with candle lit cakes. 

Audience Theory Example: Rihanna Shut up and Drive

I will use Rihanna's music video to show how Laura Mulvey's audience is evident in music videos.

The video

Rihanna is dressed provocatively, in tight and short clothing. 

Rihanna is supposedly working in what seems to be a garage. Despite stereotypes of this being a male dominated environment, all of Rihanna's co-workers in the video are female.
However, instead of being dressed for the job they are also wearing outfits such as bikinis and shorts to work. 

Instead of working, Rihanna completes a series of poses and stretches to accentuate her figure.

The Triple/Male Gaze

Within the narrative, the male characters direct their gaze towards female characters. The audience is forced to view Rihanna through a male perspective.

Agency

Although it's Rihanna's music video she does not get to race but instead it the men who get to play the main characters.

Erotic Desire

Instead, Rihanna is left to play the object of erotic desire.