Creating the Advert

For our advert we wanted the image to be fun and vibrant so it would stand out. 

We decided on this picture as it was bright and left enough space to advertise the artist.

Here is the advertisement that Georgia did which came out very well. 

However, after reviewing the final product we felt that there was too much space and that the image was too plain.

We then decided to change the image and add some sort of effect to liven up the image.

We decided that adding a cartoon/comic book/pop effect would give the image the extra visual appeal it needed and would also tie in with the music video very well.

Screen shot from mv

This is the first attempt that Georgia and I put together. As you can see the text is bright and bubbly.

This is the final result

However, we felt that this was not quite the effect that we wanted as it washed her out and made her look plain; therefore we decided to try another approach. 

We found another tutorial and came up with a more pop art look.

Once we had decided that we loved this look we went through a process of choosing what the artist's brand identity would look like. We then proceeded to play with different looks, fonts and shapes.

Lastly, we added reviews and music sites in which the consumer could purchase the artist's music.

Thanks to  Georgia's meticulousness this took us quite a while, but in the end it was worth it as it turned out very nicely. I think the advert works because it is eye catching and will lead the consumers to be curious about the artist; therefore looking them up which is the main goal of an advert.

The finished Advert

Advert

Constructing Digipak and Advert 1st Attempt

These are the first images I took. My images were aimed to be for my group's digipak, and magazine advert. 

As you can see the majority of these images are close ups as this is how I envisioned our artist to be represented. It also allows the focus to be on the artist as the background I had to work with was not particularly interesting. 

These album covers and adverts are very similar to what I envisioned for our artist. 

Similar to this album, I also tried a more serious and contrasting look with black and white; because its simplicity captures your attention. 

 As a real record label would require for their artist, I have photo-shopped this image and airbrushed the artist's face to get rid of any blemishes to give the image a professional look.