Constructing Digipak and Advert 1st Attempt

These are the first images I took. My images were aimed to be for my group's digipak, and magazine advert. 

As you can see the majority of these images are close ups as this is how I envisioned our artist to be represented. It also allows the focus to be on the artist as the background I had to work with was not particularly interesting. 

These album covers and adverts are very similar to what I envisioned for our artist. 

Similar to this album, I also tried a more serious and contrasting look with black and white; because its simplicity captures your attention. 

 As a real record label would require for their artist, I have photo-shopped this image and airbrushed the artist's face to get rid of any blemishes to give the image a professional look. 

Editing the music video

The editing process was long and took place over several different occasions. When editing I focused on timing. One way in which I did this was by pacing the shot changes to the beat of the music. As well as that I focused  on making sure that the lip syncing was accurate. 

To make the editing visually appealing several effects were used. 

A few examples include:

using four boxes to view different shots at the same time.

using coloured flash transitions, playing footage backwards, and more. 

Day 5 Filming

Day 5 was filmed in South bank. Michelle took the lead of the shots; which consisted of filler shots for the music video. My role was to take some pictures that could be used for the front cover, and or digipak. Below is a candid photograph of Alex taken by myself. 

Rough cut Feedback

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Rough Cut

Day 4

Day Four was another fun day of filming. This time we ventured outside to film the scene in which Alex performs for the public. This was a fairly simple shoot as it only involved Alex singing into the mic and filming this at various angles and shots. We were even blessed to have Michelle playing the role of the business woman who kick starts Alex's career! 

Day 3

Day 3 was a quick shoot in the band room. This shoot was different as I was the only group member present. However, the shoot was not hard and went smoothly as again I had carefully planned out the shots and angles that needed to be included. The filming took place in the band room and Alex and I had fun experimenting with the variety of instruments! In this scene Alex decides to become a one woman band and tries to learn how to play instruments. However, it does not go as plan as Alex realises it is harder than she expected. However, after some practise she is able to learn, grow and rock!

Day 2

Day 2 went a lot better as I had carefully planned all the shots and angles that were required  of the storyline. Filming went quickly and smoothly as we shot the audition scene in which Alex sings waiting for auditionees for her new rock band but becomes disheartened when no one shows up. After filming we were certain that this music video was going to be amazing. For day 2, not only was I able to improve on my planning but also on my camera work. 

Day 1

The first day of filming went well. Although we were not completely sure on the direction we should go, we managed to find one once the camera started rolling! We could tell that this video was going to be a hit as Alex is very charismatic and perfectly suits the song and concept. The only problem we came across was that Alex did not completely know the lyrics but this problem was evaded once we fed them to her!

New star, new song!

As filming with Tariq did not go to plan we had to find a new star to feature in our music video. However, it was extremely hard to find a male candidate so unfortunately we had to change our song. However, the storyline would remain the same. This time we opted for a female song and found the perfect female lead. Alex! Alex graciously agreed to be in our music video and so we chose the song 'cool kids' by Echosmith. Although this is a signed song that we have not gained permission to use, the band encourages covers of their songs as they like to see their fans and it gives them publicity as they are a rather new group. 
Echosmith is an indie pop/rock band that was formed in 2009 and are best known for their song 'cool kids'.