Audience Theory

Reception Theory - Stuart Hall

This considers how texts were encoded with meaning by producers and then decided by audiences 

The Producer encodes meaning in the text 

--->

The meaning/message is interpreted 

-->

Audience decodes 

-->1. Dominant or preferred 2. Negotiated3. Oppositional 

Suture 

Sutures audience to preferred reading in classical hollywood (narrative). It unconsciously manipulates the audience through editing, sound, and mise-en-scene.