Bing Crosby
Bing Crosby was the 1940's biggest pop star. However, as there were no music videos at the time, fans could only see him through television shows and film. Famous films include High Society featuring fellow star Louis Armstrong and White Christmas; a song which he would become globally known for.
Frank Sinatra
However, Bing Crosby was soon out-shined when a new younger singer by the name of Frank Sinatra came on the scene. Frank Sinatra became the 1950's biggest star. However, there were still no music videos so fans still had to wait until he appeared in television shows and films to see him.
1946
1954
Elvis Presley
The 50s was also the birth of rock and roll star Elvis Presley. The only way international fans saw Elvis was to watch him on tv and in films.
The Beatles - global superstars by the 1960s.
The Beatles also promoted on television and film to allow fans to see them. BBC1's Top of The Pops allowed British fans to regularly see their pop idols and The Beatles used this show as a platform to share their music.
By 1966 the Beatles were so popular that they were tired of performing to wild screaming fans.
This prompted them to create their own music videos and send it all over the world instead of appearing live. These short films were used to promote their new double sided single "Paperback writer" and "Rain". The clips were made in one day at Kenwood House. The video tried to echo the lyrics; a clear example is being shown images of the sun after the lyrics mention the sun.
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