Tuesday 17 June 2014

An interesting Music Video

Popular R&B singer,songwriter Usher
His music video for his song Good Kisser has over 18 million views. 




This music video uses a lot of key conventions of a music video.





This includes lip syncing as Usher sings along on time to the lyrics. Also, the pace of editing matches the song as we see it quickly jump cut to another shot in time with the beat.



The mise-en-scene in the video is minimal. As Usher emerges in the beginning there is just a square white light to put the focus on him and highlight his dancing.




The lighting is dark and smoky and the model's faces are lit to give off a sultry atmosphere. 


This matches the dark clothing that Usher wears in the video. 



Jewellery and dramatic make-up,particularly lipstick, is also create the atmosphere of the video. 


As well as that there are various shot types that can be seen in the video including wide, close up, extreme close up and more. 



Another commonly seen aspect of music videos that is included is dancing. Usher and his dancers follow a fun choreography. 


Numerous props are used in this music video including drums, which Usher plays. Also, there are diamonds, red cups, speakers and glitter.



This music video compliments the simplicity of the song and adds to the fun mood that it creates. 




Friday 13 June 2014

The Brief

The task
In a group - To produce:

  • A music 'promo' video, lasting 5 minutes maximum
  • A digipak six for its release on CD
  • A magazine advertisement for the digipak
In addition to the 'promo' video you will have to produce:

  • A critical evaluation

Sunday 1 June 2014

Welcome Post!

Hi,
My name is Lauren Quashie and this is my A2 Media Blog.
On this blog I will be posting my coursework and music video.